OUR STORY
The Creatives Factory, originally known as C-Factory Productions, started out primarily as a Music Production House with a goal of catering to "all genres and all styles." We grew up listening to and being interested in everything from Pop, Rock, Hip Hop, Latin, Electronic, Experimental, Jazz, Classical and so much more and we brought together that love of different genres to begin producing artists. From the beginning, our emphasis was always first and foremost to take time with an artist to help them find THEIR unique sound, as opposed to telling them what their sound is before they've even had a chance to explore it. We felt that by doing this, we could give every artist the joy of being able to say, "That sounds exactly like what I wanted to make." Since then, we've had the joy of working with countless artists across different genres who have had success with songs reaching millions of streams across platforms, official Spotify Editorial playlists around the world, as well as producing music that has found its way onto movies and television.
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It's no secret that the music industry has changed drastically in the past 20 years. More and more of the responsibilities that once fell on the record label, are now in the hands of the independent artist. Where once the artist was only responsible for writing the song and then the label would do the rest, now most artists have to take care of everything from content creation, photoshoots, music videos, branding, marketing campaigns, publishing, and so much more. Unfortunately, we saw a lot of artists see this change as an insurmountable mountain. For years we saw great artists finish great songs, only to ask themselves the same question; "what do I do now?" The COVID-19 Pandemic really brought this new world to light, as it forced artists to realize just how important the responsibility for them to be content creators really is and many artists found themselves unprepared to face this change because they either didn't fully understand it or didn't have the tools or resources available to them.
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At The Creatives Factory, we've built a space to equip artists with the tools they need to not only create great music, but also to quickly and efficiently create content that will help get that music noticed. We also help the artist connect the dots in their journey through the music industry by helping them understand everything from music publishing to music business and marketing. We've done this by adding to our multiple music production rooms a 2,000 square foot creative space, complete with professional lighting, movable walls for set creation, multi-colored photo backdrops, live performance multi-tracking capabilities with studio quality sound, large scale projectors, as well as providing label services such as a music publishing arm, educational and artist development resources. What we've built here is a creative playground for artists to bring their musical and visual ideas to life. Most artists think those things are unaffordable or unattainable, but we want you to know that here at The Creatives Factory, they're just a few steps away.
OUR TEAM
CHRISTIAN CHAVARRIA
President, Co-Founder, Business Development, Executive Director of Artist Resources and Artist Development
Christian Chavarria brings over 30 years of experience as a musician, and artist development. His experience in music and performance was birthed growing up in a Latin community, and then infiltrating into Jazz and Classical.
In college, Christian focused on Jazz Studies at the University of Texas at Arlington through vocal performance, and was recognized as the nation's top jazz vocalist at the North Texas Jazz Festival in 2005.
The value he brings through Artist Development is a hybrid craft that includes the artist's holistic development, and his/her understanding of music (vocal coaching, music theory, music production & songwriting, performance coaching, etc.). He also sculpts the artist in business, helping them to understand the music industry and its business basics (branding, social media, split sheets, production contracts, registering songs properly for publishing opportunities, music distribution, etc.).
Christian was formerly the Director of the Master Artists Program at The Septien Entertainment Group (the group that trained artists like Jessica Simpson, Demi Lovato, Selena Gomez, among other stars), from 2009-2013. There, he oversaw the development of approximately 20-25 artists at a time. This included the supervision of branding, social media, websites, artistic growth and development, marking & hitting deadlines for song & album releases, booking photographers, creating one-sheets and EPKs, overseeing every artist’s music production, studio time, and song quality. He also booked shows and coordinated the scheduling of artists for each live event.
Christian was also part of the team that launched the first show of the largest global music kids brand, KIDZ BOP, as their live show music producer. He worked closely with the NYC based brand and their producers, the assigned choreographers to design the show, as well as recording the KB Kids in the studio for their live performances. Christian continues to do periodic vocal coaching with the KIDZ BOP brand on their ever expanding tours to date. KIDZ BOP is noted for having sold over 20 million albums and generated over 3 billion streams since the family-friendly music brand debuted in 2001. The best-selling series has had 24 Top 10 debuts on the Billboard 200 Chart; only three artists in history -- The Beatles, The Rolling Stones, and Barbra Streisand -- have had more Top 10 albums.
Christian is the President of The Creatives Factory, LLC, which has been in business for over 15 years. He has an extensive amount of music placements in the following Television Networks: ABC, Amazon VOD, Apple, AT&T TV, Cartoon, Esquire Network, FX Network, Fox Sports, Galavision (Spanish), HULU, MTV, Netflix, NBC Sport, NBC Sports Net, PBS, Reelz Channel, Sprint TV, Superstation & TNT.
JONATHAN CAMACHO
Co-Founder, Executive Director of Music Production
and Music Publishing
Jonathan Camacho is a Producer, Composer & Songwriter, currently operating as the Head of Music Production and Music Publishing at The Creatives Factory, LLC, a company that he co-founded with Christian Chavarria that has been active for 15+ years in the music industry.
Born in Colombia, but raised in Dallas, TX, Jonathan Camacho is a self-taught musician, learning piano at age 8, then moving on to trumpet, guitar, bass, percussion, drums and electronic production. He studied vocal performance and music theory which continued through his university education at the University of North Texas, from which he holds a Bachelors of Arts in Music Composition, where he concentrated on the use of modern technology in music composition as well as ethnomusicological studies that included Afro-Cuban, Brazilian and other various world music cultures. On the academia side of music, Jonathan has had the opportunity to perform with the University of North Texas Choirs, UNT Brazilian Percussion Ensemble, Greater Dallas Youth Orchestra and has performed at The Meyerson Symphony Center, The Charles W. Eisemann Center (home to the Richardson Symphony), Murchison Performing Arts Center, among others.
After college, Jonathan spent 10 years working as a producer and teaching songwriting, piano, vocals, and guitar at Septien Entertainment Group under Linda Septien, who has trained people such as Jessica Simpson, Demi Lovato, Beyonce, Selena Gomez, Zach Herron (Why Don’t We), and thousands more. Linda was named one of the top five trainers and talent discoverers in Daniel Coyle’s New York Time’s Best Selling book, “The Talent Code.” During that time, Jonathan had the opportunity to train hundreds of artists, as well as work with groups such as Kidz Bop.
As a songwriter and producer, Jonathan has worked in a variety of genres including Pop, Latin, Indie Pop, Electronic, Hip Hop, Rock, Indian Pop, Bollywood Pop, Country and Folk. His productions have been mentioned on Billboard Latino as well as reaching the top 10 on Venezuelan Radio. He has also written and produced with several artists such as Collin Selman, who, as independent artists, have surpassed the million streams mark on Spotify and YouTube, and have been placed on multiple Official Spotify Editorial Playlists. Jonathan has had the honor of working with some of the top names in the industry including Warren Huart (The Fray, Aerosmith, James Blunt, Augustana), Adam Ayan (Queen, Paul McCartney, Shakira, Katy Perry, Lana Del Rey), John Greenham (Billie Eilish, Finneas), and more. His own projects include Hello Shannon, an indie-electronic duo with his wife, Shannon Camacho that has received awards for Best Electronic Act, and performed everywhere from BMI showcases in Los Angeles, to Texas Regional tours, to a European tour spreading across England, France and Denmark.
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Jonathan has also worked extensively in Film, TV, Commercial Music and Artist Production over the years. Among those credits is composing the soundtrack for the 2018 film, “What Carter Lost”, which was a part of the Emmy Award Winning “ESPN 30 for 30” Film Series. Other film composer credits include “Destination:Team USA” which was commissioned by both Tribeca Film and United Airlines (the first film ever commissioned by an airline), and was the official in-flight movie for all United Airlines flights during the 2016 Summer Olympics in Rio. The film was also featured on Netflix. Jonathan has composed the score for other films that have received recognition at festivals such as the Lionshead Film Festival, Nacogdoches Film Festival, Widescreen Film Festival, Chicago International Arthouse Film Festival, and Alamo City Film Festival. Jonathan’s work in Film, TV and Commercial work has received worldwide placements on hundreds of networks such as FX, NBC Sports, MTV, ABC, TNT and TV shows such as “Keeping Up With The Kardashians,” “Dancing With The Stars,” “Justified,” “Bloodline,” and more.
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FOLLOW CHRISTIAN
@CHRISTIANCHAVARRIA
FOLLOW JONATHAN
@JONCMUSIC